ASEAN confectionery covered from market to supermarket
Beautiful designs, reasonable prices, high discounts…, confectionery from ASEAN countries are increasingly being sold widely on many distribution channels in Vietnam.
After the fever of products from Europe, China, and Korea, now the market appears more products from ASEAN countries. In particular, confectionery products are not only available in the market but also present quite a lot in the supermarket system.
A survey by VnExpress.net at traditional markets in Ho Chi Minh City shows that Thai, Malaysian and Indonesian confectionery appear more and more diverse. Fruit Lus Malaysia soft candy 220gr is priced at 40,000 VND per box, Indonesian chocolate cake is 14,000 VND in small box, Indonesian ice cream bear cake is 200g, 45,000 VND per box, or Oreo cake is 67gr round box for 20,000 VND…
According to small traders at Ba Chieu, Pham Van Hai, and Tan Dinh markets, these candies have eye-catching designs with many packaging designs from small to large, so consumers prefer them, especially students. student.
Ms. Loan, a small trader selling confectionery at Ba Chieu market, said that if Vietnam sells confectionery, it is mainly jam and traditional hard candies, which are used more often during Tet. Meanwhile, soft cakes, tube cakes, seaweed of Thailand or Malaysia are often chosen by consumers.
“Foreign products originating from ASEAN countries are slightly more expensive than Vietnam but up to 30% cheaper than imported cakes from Europe. Therefore, if I used to import 20% of European products, now I gradually replace them with ASEAN products, sometimes even doubling as expected because of an increase in the number of orders,” Loan said.
A small trader named Hoa added that the reason foreign confectionery is increasingly attractive is partly due to good discounts and promotions. There is a discount of 5-10%. “Some cakes in large boxes are often given small boxes for sellers to try. Sometimes we even take advantage of gifts for retail when taking large quantities. For example, chocolate waffles, a large box costs 90,000 VND, but if you give a small plastic box, you can separate it and retail it for 2,500 VND,” said Hoa.
At convenience stores on Hai Ba Trung and Ly Tu Trong streets (district 1), products originating in the area are widely sold. Malaysian-origin sponge cake is priced at 46,000 VND per box, packaged seaweed products with Little Chu (Thailand) brand name are priced at 40,000-67,000 VND depending on the box, or Lay’s Stax potato cakes are 32,800 VND per box, cheaper than other products. US 30,000 VND… appeared on the shelf.
Products of ASEAN origin also crept into many supermarkets and widely sold through online channels. At most supermarkets Co.opmart, Lotte, Maximart, Big C, more than a year ago confectionery products from Thailand, Indonesia have been offered for sale a lot.
An employee at a Co.opmart supermarket (Binh Thanh) said that Oreo cookies from Indonesia were chosen by many customers, even selling better than domestic products. Because, this product comes in a beautiful, eye-catching box that is easy to store, full of sizes. “This product on Tet holiday is also selected by many units to be included in the Tet gift basket,” the staff here said.
The owner of a first-level agent distributing imported confectionery in District 12 (HCMC) said that in the past, there was a domestic distribution of confectionery, but some units offered a rather high deposit, in some places up to billion, but the discount as well as incentives are not much. Meanwhile, foreign imported products deposit only a few hundred million, discount always over 15% and have monthly promotions and incentives. Specifically, buy 20 boxes get 10 free or buy 7 get 5 free. Particularly for smaller agents, there is no deposit, they only have to pay a certain amount of revenue depending on each store, maybe 10-20 million VND. one month.
Source: ASEAN confectionery covered from markets to supermarkets – Vnexpress Newspaper .
